Southsea based digital design agency Something Interesting has for over a decade created some excellent and creative website, e-commerce and web app. design with clients such as the AA, Coop Insurance as well as local businesses. Something Interesting have also shown a lot of support for local exhibitions too including prizes for our recent PRIMARY exhibition and In Rust We Trust at Room 237.

As of today Something Interesting has become Si Digital, with a new name, logo, website and a completely new & fresh identity. The rebrand was conducted in-house by their new Lead Designer Tom O’Malley and you can find out all about the creative process from initial idea to completion HERE. The new identity has a nice chemistry feel (with Si not only being the common abbreviation of Something Interesting but also the chemical symbol for Silicon – appropriately enough) and can be seen not only on the new, interactive, animated and responsive website but also across Si Digital’s Twitter, Facebook, Instagram, etc.

“We have shown a great deal of growth lately and gone through some really big changes, which I’m really pleased about, considering today’s climate. A fresh start was definitely needed to reflect those changes.

Having run the business for the past 11 years, the rebrand is a real turning point for Si. We now have a new lease of life, our new identity and branding truly reflects who we are today, where we see ourselves going and to a degree, even the clients we work with. Everyone here at Si is very excited to be a part of this.”

– Steven Piper, Si Digital’s Managing Director

Check the new website at: sidigital.co