We’ve been exceptionally busy over at Strong Island HQ for the best part of 2014 so far and the latest Strong Island Clothing Co range has been in development for some time. We are now proud to announce the launch of our latest line of tee and crew designs for the Summer. This is the biggest run we have done to date and we wanted to ensure it was a really strong range so didn’t want to rush it.
We have a wide range of new colours and designs including our first 2 colour print on the popular Refuse to Sink and a return to our second tee style back in 2010 with a backprint (this time in navy) in the classic Strong Island logo. We also have a seriously strong collaboration with University of Portsmouth graduate and award winning letterform designer Andy Lethbridge AKA Hand Type. These are something truly special and we’re really stoked how they came out, the detail in the print really reflects the brush strokes of Andy’s work. We will have more on Hand Type and the development of these designs on Strong Island soon in a full interview. We also have pocket tees with the new Down the Hatch design which form part of something we are keeping under our hats for bit…some old favourites have been revisited too with new colourways and 2 new graphic tees as well. Our latest crew retains the same quality as before featuring ribbed side panels, a back neck loop, deep cuffs, a double v-insert on the neckline and raglan sleeves but with new striped cuffs. With a more contemporary and slimmer fit than most sweatshirts it’s certainly a more premium line. As always all our tees and crews are hand screenprinted in East London by the mighty Lovenskate, including the anchor signoff on the back and detail on the inside neck.
We have a few more mini launches coming up over the next few weeks including more tees, something for the cyclists out there, some very special hand produced items from Poland using original 1940’s techniques and also something to lounge on in summer and keep you warm in the winter. Not to mention another very special artist collaboration too.
All of the tees and crews from the main, initial drop will be available this weekend during Head Jam at Head Hairdressing, 53 Albert Road, Southsea (weather permitting). They will then go online in Shop Ahoy next week.
For now please enjoy our latest Lookbook shot by Strong Island Media over at Dell Quay, Chichester. The perfect day to go for a wander around the marina, fields and woodlands with a few cheeky beers at the Crown & Anchor.